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Sneaker Authentication Book

Ebook sneaker Authentication guide How To Spot Fake Nike Shoes: 10 Ways To Tell Real Nikes, How to Spot Fake Nikes, how to spot fake Jordan's, sneaker legit check

How To Spot Fake Sneakers

How to Inspect and Authenticate Air Jordan, Nike, Adidas, and Vans Sneakers.

How To Spot Fake Jordan’s

Do you want to learn how to spot fake Jordan’s? Can you tell if a pair of Yeezys are real or counterfeit? Are you looking to become a sneaker authenticator? Interested in growing your footwear construction and material knowledge?

How To Spot Fake Sneakers is your complete guide to sneaker authentication and inspection.  If you follow Step-by-step inspection checklist you will quickly master the sneaker authentication process. You will learn how to run a complete shoe inspection before you buy.

As a shoe authenticator, you won’t get ripped off.

Sneaker Authentication Basics

You will start with sneaker authentication basics then advance to study sneaker construction and professional footwear inspection techniques. How To Spot Fake Sneakers includes authentication basics, product provenance, footwear construction, and sneaker inspection details. Complete information and photographs on how to inspect the Nike Air Jordan 1 and Vans Old Skool.

Authentication Textbook
Inspect Shoes Like a Pro

Learn how to authenticate sneakers. We give the Nike Air Jordan 1 a complete shake down. Piece by piece we study every part. Don’t get burned buying fakes ever again! 135 pages, 425 color photos Buy Now On Sale $39.99

Sneaker Product Knowlege

Part 2 of How To Spot Fake Sneakers contains six chapters dedicated to the in-depth study of six iconic sneakers. Each chapter details what to look for when authenticating the shoes. See the real and fake shoes side-by-side. After a study of the outside, the knives come out so you can see what’s going on inside the shoes.

Both the authentic and fake shoes are sliced so you can see just how bad counterfeit shoes are with your own eyes. Chapters include, How To Spot A Fake Nike Air Jordan, How To Spot A Fake Nike ZoomX Vaporfly, How To Spot A Fake Vans Old Skool, How To Spot A Fake Nike Air Max 90, How To Spot A Fake Nike Day Break, How To Spot A Fake Adidas Yeezy 500.

New Online Course
Sneaker Authentication

13 Authentication lessons.
3 hours of video instruction.
In-depth study of footwear inspection techniques.
Authentication textbook included.
Course Details enroll now $199

What’s inside
How To Spot Fake Sneakers

CHAPTER 1 : SNEAKER AUTHENTICATION BASICS 

The skills required to master sneaker authentication
The sneaker authentication basics 

CHAPTER 2 : PRODUCT PROVENANCE 

The product provenance guidelines
Is the price right, or too good to be true?
Who, what, and where of sneaker buying 

CHAPTER 3 : FOOTWEAR CONSTRUCTION 

What is a shoe last?
The parts of a sneaker
Strobel lasting vs. board lasting
Cold cement vs. vulcanization
Sneaker construction terminology 

CHAPTER 4 : HOW TO INSPECT A SNEAKER 

How to inspect a sneaker like a pro
Fake shoes are cheap shoes
Shoe quality grades
Common shoe quality problems
Complete shoe inspection checklist 

CHAPTER 5 : HOW TO INSPECT THE VANS OLD SKOOL 

Checking for symmetry
Inspecting shoes inside and out
Are Vans good shoes? 

CHAPTER 6 : HOW TO INSPECT THE NIKE AIR JORDAN 1 MID OG 

Packing details
Check for symmetry
Colors and materials
Are Air Jordans good shoes? 

CHAPTER 7 : HOW TO SPOT A FAKE NIKE AIR JORDAN 

Authenticating the Air Jordan
See inside a real and a fake Air Jordan
What is missing in the outsole? 

CHAPTER 8 : HOW TO SPOT A FAKE NIKE ZOOMX VAPORFLY 

Authenticating the ZoomX Vaporfly NEXT%
Critical parts are missing
Can fake shoes be dangerous? 

CHAPTER 9 : HOW TO SPOT A FAKE VANS OLD SKOOL 

Authenticating the Vans Old Skool WTF is vulcanization?
This is what a bad fake looks like 

CHAPTER 10 : HOW TO SPOT A FAKE NIKE AIR MAX 90 

Authenticating the Nike Air Max 90
Look at the small details
The parts are all there, but they’re all wrong 

CHAPTER 11 : HOW TO SPOT A FAKE NIKE DAY BREAK 

Authenticating the Nike Daybreak
A simple shoe, simply made poorly
Did Nike make a fake version of their own shoe? 

CHAPTER 12 : HOW TO SPOT A FAKE ADIDAS YEEZY 500 

Authenticating the Adidas Yeezy 500
Kanye will be angry when he sees this shoe
Premium shoes are made of premium materials 

New Online Course Sneaker Authentication

Learn how to authenticate shoes. We give the Vans Old Skool a complete shake down. Piece by piece we will study every part. Don’t get burned buying fakes ever again! Course Details Enroll now $199
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How to Spot a Fake Yeezy

How To Tell If Your adidas Yeezys are Real or Fake
How to spot a Fake Yeezy
How to spot a Fake Yeezy

 

Legit Check The Adidas Yeezy 500

You will find fake Adidas shoes in stores all around the world. Our goal is to help you spot these fake counterfeit shoes and teach you some shoemaking tips.

How can I tell if my Yeezys are fake?

Today we have two pairs of the Yeezy 500, and we will have a good look at the small details that tell the big story of counterfeit sneakers. We will study the Yeezy 500 purchased directly from Stock X and the counterfeit shoe imported from South China. You will learn how to tell if an Adidas shoe is real or fake. The secret to making a ‘sneaker legit check’ is understanding the signs of quality shoemaking.

The price is right?

When shopping for real Yeezy sneakers you should expect to pay real Yeezy prices. If you find a rare Yeezy 350 Boost or a unique color at a price that is too good to be true… then it IS too good to be true. Low prices and beat-up boxes are your first clue that you have a fake, counterfeit or illegally smuggled-in B-grade shoe.

You should make any mail-order or E-Bay purchases with only trusted retailers. Remember, slightly used does not mean the shoes were real Yeezys to start with.

Inspecting the Yeezy 500

The first thing I look at when comparing the fake and the real Yeezy 500s is the materials and workmanship. When reviewing the materials of the Yeezy 500, you don’t need to have an authentic shoe in your hands. If you know what to look for, a few high-quality photos of the real shoe is all you will need to check the materials.

While looking at the Yeezy materials, also study the build. Adidas’s real Yeezy does not have perfect build quality, but the counterfeit Yeezy is clearly not made to the same quality standards.

What is a ‘real’ Yeezy 500 made of?

The real Kanye West designed Yeezy 500 is made with a mix of genuine suede, Nu-buck, and pigmented full-grain leather. The suede is medium nap so it is a bit hairy. To clean up the hairy edges, Adidas has color embossed the edges. You can see this on the eye stay parts and the ankle strap. The eye-stay underlay is a pigmented full-grain leather. The surface is uniform in color with a slight texture emboss. You can see it’s genuine leather by the texture of the cut edge.

The rubber foxing overlays a panel of bushed nu-buck leather. This high-quality nubuck leather has a smooth, uniform, and velvety surface.

Our fake Yeezy 500 is constructed with low-quality, high-nap, belly suede. The surface is rough and hairy. You can also feel the leather’s substance is soft and spongy, not the firm high-quality suede of the real Adidas-made Yeezy. The eyestay underlay is synthetic PU with a leather-like embossed surface.

If you look at the edges, you see the synthetic backing fiber is grey-blue. This is not leather as the original Yeezy 500. The fake Yeezy has swapped PU Nu-buck for the genuine Nu-buck leather on the real rubber underlay panel. The plastic-looking surface and white backing edge is a dead giveaway that this shoe is fake!

The Yeezy 500 Tongue

Looking at the tongue face of our two Yeezys, you can see dramatic differences in material quality and workmanship. The real Yeezy 500 tongue has smooth contours made with a firm foam wrinkle-free fabric—the fake tongue shows open seams, wrinkled fabric, and soft creased-foam backing.

Also, look at the base of the tongue. The real Yeezy 500 has a smooth rolled edge with a reversed seam. The fake has a rolled edge but with extra stitching to hold the material flat.    

The Yeezy 500 sidewall foxing

The cemented rubber foxing or rand is a distinctive feature of the Yeezy 500. The real Yeezy shoe has a uniform texture with verticle striation lines.

The rubber foxing on the fake shoe has horizontal grooves and about half the thickness of the foxing on the real shoe. The fake Yeezy 500 clearly shows the x-ray of the underlying seams. 

The Yeezy pattern and silhouette 

Kanye West’s Yeezy 500 pattern is a complicated collection of curves, overlays, and contrasting material underlays. It is a challenging shoe to make and very difficult to copy. Side-by-side, you can see the crisp silhouette lines on the real shoe vs. the copy. Notice how the instep contour and collar top line of the original are well defined.

On the heel view, you can clearly see the fake pattern has missed the mark. 

Adidas Yeezy 500 top line

Authentication Guide
Legit Check Like a Pro

Learn how to inspect and authenticate shoes like a professional. We give the Nike Air Jordan 1, Vans old SKool and Yeezy a complete quality control shake down. Piece by piece we will study every part. Don’t get burned!
Learn more
On Sale $39.99

The Yeezy 500 outsole unit

Adidas has dusted off the 90’s vintage “feet you wear” technology for the Yeezy 500 outsole design. The 500 is a unique and patented pattern of foot pods and midsole structures. The fake outsole unit is nearly identical. The tooling design for the rubber compression outsole is well duplicated. The color of the rubber is not correct, and the compound is slightly softer than the authentic.

We zoomed in on the toe tip to get a good look at the Adidas “mountain” logo. The fake Adidas logo is well made in this case.

The EVA midsole of the counterfeit Yeezy 500 is close but just not made to the same quality standard. The fake midsole has some pigment issues and some extra air vents you don’t see on the authentic Adidas sneaker. We zoomed in on the side logo here, and you can see extra air vents on the logo and venting on the midsole edge.

Inside the chopped Yeezy 500

Yes! We cut-up a pair of Yeezy 500s so you can see inside a real pair and a fake pair. 

First off, you can see the fake Yeezy 500 is missing the injection-molded shank. You don’t have to cut your shoes to check this feature; you can remove the footbed and press on the Strobel bottom with your fingers- you can feel the end of the shank.

The Yeezy 500 internal construction

The cross-section of the heel shows you just how poorly the fake shoe was made. You can see the heel counter of the fake is paper-thin, and the foam parts are misshapen. 

The toe section of the real Yeezy has a nice smooth curve. The fake Yeezy is missing the toe counter and has a flat contour that is too soft and already collapsing. Also, notice the fake shoe has a much thicker foam lining. 

The tongue section clearly shows how the real Yeezy internals are neatly assembled. The fake Yeezy tongue is a mess of layers and bunched-up foam parts.  

New Online Course
Sneaker Authentication

13 Authentication lessons.
3 hours of video instruction.
In-depth study of footwear inspection techniques.
Authentication textbook included.
Course Details
enroll now $199

The Yeezy footbed

Interestingly the counterfeit Yeezy has a softer footbed; you would normally expect the fake to be very stiff with cardboard-like foam. Both the authentic and counterfeit are marked with the Orotholite trademark, but you can see the color inserts are not correctly placed on the fake Yeezy footbed.

Inside, the real Yeezy has a solid, smooth, white Strobal board with a thin foam layer. The fake Yeezy Strobel sock has a glossy textile surface.

The Verdict:
Not a convincing Yeezy 500 fake.

After looking at the upper materials, outsole parts, and internal construction, we can see this is an obviously counterfeit Adidas Yeezy 500. This fake shoe suffers from the common faults: poor shoemaking and low spec material substitutions. Does the fake look like a Yeezy 500? Mostly. Will the fake Yeezy be comfortable to wear and long-lasting? No. This fake is a poorly made pile of junk.

New Online Course Sneaker Authentication

Learn how to authenticate shoes. We give the Vans Old Skool a complete shake down. Piece by piece we will study every part. Don’t get burned buying fakes ever again!
Course Details
Enroll now $199

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How can I tell if my Vans are fake?

How to find fake vans

Legit Check: Vans Old Skool
Counterfeit vs. Real 

How do you know if vans are fake?Does zumiez sell real vans?
See inside authentic and counterfeit Vans sneakers.

 

10 ways to spot fake Vans Sneakers

How do you know if Vans are fake? Today we have two pairs of Vans Old Skool sneakers: a real pair of Vans shoes purchased directly from the Vans Outlet and a counterfeit pair imported from South China. We will examine the small details that show the big story of counterfeit Vans, and you will learn how to tell if a Vans shoe is real or fake. The secret to a Vans sneaker authentification check is in the quality of the shoemaking and the vulcanized construction.

Is the price right?

When shopping for authentic Vans shoes you should expect to pay real Vans prices. If you find Vans at a price that is too good to be true… then it IS too good to be true. Low prices and beat up boxes are your first clue that you have a fake, copy, cloned, counterfeit or illegally smuggled-in B-grade Vans shoes.

Make any mail-order or E-Bay purchases from trusted retailers. Remember, slightly used does not mean the shoes were real Vans to start with.

Legit Check Your Vans Sneakers: What to look for?

Is the Vans stripe real or fake?

The first thing to look at is the sole stripe. The stripe on the rubber foxing tape is a trademark styling cue for the Vans classic. Study the stripe carefully; the authentic Vans shoe stripe is molded-in color. Vans makes the stripe with solid colored rubber that has clean and straight edges. The fake Vans have a painted stripe. You can see the paint job here is not perfect, and you can even see a dab of paint slopped onto the toe foxing.

Real Vans outsole foxing tape.

You can see where the toe tip rubber part is attached to the shoe on the authentic pair of Vans. Meanwhile, the counterfeit Vans sole has a very different surface texture, and the toe foxing is molded directly to the sole unit. This is very suspicious! This outsole may not have been made by vulcanization. On the real Vans shoe, you can see the tiny gap where these two parts come together. The authentic Vans toe tip is glued on, NOT molded together as one piece like the counterfeit Vans shoe.

Authenticate Shoes
Like a Pro

Learn how to authenticate shoes. We give the Nike Air Jordan 1 complete shake down. Piece by piece we will study every part. Don’t get burned!
Learn more
On Sale $39.99

Look inside authentic Vans shoes

It is time to start cutting! Looking inside the real and fake Vans, you can see some huge problems! The counterfeit Vans are not made by the vulcanization process. The counterfeit Vans outsole is a one-piece rubber cupsole. The factory producing the copy Vans shoe is using the cold cement assembly process. The real Vans waffle sole is made from several assembled parts that have been bonded by vulcanization. (You can read about vulcanization here and in our book How Shoes Are Made.)

In this cutaway section of the Vans shoes, you see blue and grey sponge rubber inside the real Vans shoe. Inside the fake Vans, you see a green lasting board, white Strobel layer, and EVA footbed. Wrong!

Inside the heels of the shoes, you can see the fake shoe is made by Strobel construction. This process is not bad; it’s just not how Vans classics are made! You don’t have to cut open your shoes to check this feature – The real vans shoe will have the footbed glued in securely. The counterfeit Vans may have a removable EVA footbed. In this case, a flat, die-cut piece of EVA.

You can learn more about counterfeit Vans shoes here:
The Counterfeit Report: Vans Shoes

Are these Vans Real?

Learn how to authenticate shoes. We give the Vans Old Skool a complete shake down. Piece by piece we will study every part. Don’t get burned!
Learn more
On Sale $199

Look inside authentic Vans shoes

It is time to start cutting! Looking inside the real and fake Vans, you can see some huge problems! The counterfeit Vans are not made by the vulcanization process. The counterfeit Vans outsole is a one-piece rubber cupsole. The factory producing the copy Vans shoe is using the cold cement assembly process. The real Vans waffle sole is made from several assembled parts that have been bonded by vulcanization. (You can read about vulcanization here and in our book How Shoes Are Made.)

In this cutaway section of the Vans shoes, you see blue and grey sponge rubber inside the real Vans shoe. Inside the fake Vans, you see a green lasting board, white Strobel layer, and EVA footbed. Wrong!

Inside the heels of the shoes, you can see the fake shoe is made by Strobel construction. This process is not bad; it’s just not how Vans classics are made! You don’t have to cut open your shoes to check this feature – The real vans shoe will have the footbed glued in securely. The counterfeit Vans may have a removable EVA footbed. In this case, a flat, die-cut piece of EVA.

Are These Jordans Real?

Learn how to authenticate shoes. We give the Nike Air Jordan 1 complete shake down. Piece by piece we will study every part. Don’t get burned!
Learn more
On Sale $199

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Inside a Fake Air Jordan 1

see Inside a Fake air Jordan 1 How To Spot Fake Nike Shoes: 10 Ways To Tell Real Nikes, How to Spot Fake Nikes, how to spot fake Air Max, legit check App
The Sneaker chop Inside a Fake air Jordan 1 see Inside a dismantled air Jordan 1 Fake
Let’s see inside a Fake Nike

A Fake Nike Sneaker Deconstructed!

Here at the Sneaker Factory, we love to see how shoes are made! We even wrote a book called How Shoes are Made. To really see how Nike makes shoes, it’s best to slice into a few pairs and see what’s going on inside. So, today we are slicing open a fake Nike Air Jordan!

Is Something Missing?

While the shoe looks decent for a Fake Nike Air Jordan, once you slice into it, you can see it’s missing something very important…the Air. This fake Nike from China is made with a simple EVA die-cut midsole. Likewise, the factory took care to profile the EVA, so the forefoot is thinner than the heel. This is a common sneaker production process, just not the one a real Nike Air Jordan would have.

A Closer Look Inside the Air Jordan 1

After we deconstructed this Nike Air Jordan 1, we took some time to detail all the parts inside and out. First off, this fake Nike Air Jordan is missing the Airbag and PU midsole, but the remaining parts are close to the original Nike Spec. Furthermore, the internal components are not exactly the same quality, but you can see the configuration is nearly right. The Air Jordan is not a complicated shoe to assemble. I guess this is what makes it a popular shoe to counterfeit.

Inside a cut nike air Jordan 1 Inside a cut nike air Jordan 1
The Nike Spec


See More Deconstructed Sneakers

Build Your DreamsAir Jordan DIY Kit
Last & Outsole

Stop searching! We have the classic Air Jordan style last and outsole in stock. Ready for your Air Jordan 1 restoration and DIY shoe projects. We have your size in-stock! Buy Now On sale $119

New Online Course
Sneaker Authentication

13 Authentication lessons.
3 hours of video instruction.
In-depth study of footwear inspection techniques.
Authentication textbook included.
Course Details enroll now $199
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¿Cuánto dinero cuesta, realmente, hacer un zapatilla?

How Adidas Makes Shoes

Venga, ¿cuánto dinero cuesta, realmente, hacer una zapatilla? Seguramente Nike debe ganar mucho dinero con sus deportivas tan llamativas. ¿Por qué un par de zapatillas cuestan 100 dólares?, ¿cuál es el coste real de una zapatilla deportiva?

Te explicamos cómo es en realidad el precio del calzado.

How much does it cost to make a Sneaker?

Coste para hacer una zapatilla

Comenzando por unas zapatillas sencillas, el precio de un minorista en EE. UU. Es de 70 dólares. La tienda minorista compra el modelo de la marca de calzado al por mayor a precio de mayorista; el cual, es aproximadamente 35 dólares. Si se trata de un gran minorista, se puede obtener un descuento de entre el 3 y el 5%, o el transporte gratuito.

Y ahí lo tenéis, así de sencillo, la tienda minorista obtiene el 50% del precio de manera inmediata. Pero, también tendrán que pagar a los vendedores, la electricidad, la publicidad y pagar el alquiler de la tienda. También, puede que tengan que poner los últimos pares con descuento. Si la zapatilla se vende muy poco, se tendrán que rebajar muchos pares; cuando llegues a ver algo al 40% de descuento, significa que la tienda no está generando ninguna ganancia, de hecho, después de cubrir los gastos generales, resulta una pérdida para la tienda.

Entonces, ¿cuál es el beneficio que obtiene una marca de zapatillas como Nike? Recuerda que la marca de calzado no es el dueño de la fábrica. De todas las principales marcas de zapatillas, únicamente New Balance tiene su propia fábrica. Entonces, ¿qué pagó la marca por esas zapatillas de 70 dólares?

El coste real

El coste real de hacer una zapatilla de 70 dólares es de aproximadamente 15 dólares.
Una vez que la marca compra el modelo a la fábrica, este deberá ser transportado. La mayoría de los zapatos son enviados por transporte marítimo. El coste de transporte marítimo de China a Estados Unidos es de aproximadamente 0,50 dólares por par. Un contenedor de 12 metros de largo, del tamaño aproximado de un remolque de camión, puede albergar alrededor de 5.000 pares de zapatos. Si multiplicamos 5.000 pares de zapatos por 0,50 del coste de transporte, da un total de 2.500 dólares.

Este precio incluye el contenedor de envío de China a la ciudad donde estemos.

Una vez que la zapatilla llega a nuestro país, deberá importarse legalmente. En el caso de unos zapatos de cuero, el gobierno de EE. UU. exige un arancel de importación del 8.5% del precio FOB (en castellano, Franco a bordo). Por lo tanto, hay que agregar 1,32 dólares al coste. Además, también hay que añadir otros 0,32 centavos para los costes de aduana, y del seguro.

Ahora que las zapatillas se encuentran en el almacén, sabemos que: 15 + 0,50 + 1,32 + 0,32 = 17,10 dólares.

Cómo se fabrican
los zapatos

¿Quieres aprender cómo se fabrican los zapatos deportivos modernos?Una mirada detrás de escena de una
verdadera fábrica de calzado deportivo
Contiene 222 páginas con más de 400 fotos en color
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¿Cuánto obtiene la tienda?

Ahora es el momento de venderlo a las tiendas:
35 dólares es el precio al por mayor – 17,10, nos da un beneficio de 17,90 dólares.

 ¿Cómo se elaboran los zapatos?
Pagina 186: ¿Cómo se hacen los zapatos?

En realidad, el precio es menor a 17,10 dólares, ya que el vendedor recibirá una comisión basada en el precio mayorista; normalmente es alrededor del 7%. Esto es un aproximado de 2,45 dólares para una zapatilla de 35 dólares.

Ahora, la ganancia ha bajado a 15,45 dólares por par.

Pero espera, ¿qué pasa si se trata de un gran minorista que pudo negociar un descuento del 5%? Hay que restar otros 1,75 dólares para que la ganancia total se acerque a los 13,70 dólares.

Obviamente, de esos 13,70 dólares, la marca de calzado deberá pagar a los diseñadores, directores de producto, desarrolladores, directores de ventas, directores de marketing, anunciantes, atletas, etc.

Entonces, ¿qué es lo que hace que un zapato cueste 15 dólares?
Deberás saber la anatomía de la zapatilla. En el siguiente párrafo, hacemos un desglose aproximado del coste para hacer una zapatilla deportiva.

What is in the cost of a shoe Cost of Nike shoes

El coste de los componentes en unas zapatillas

El corte de la zapatilla 34%: todo el corte, fornituras metálicas, espuma, logotipos, lengüeta, cordones, etc.

Cuero 16%: las piezas de piel que son visibles en la zapatilla.

LOP 27%: mano de obra, gastos generales y beneficios.

Suela 14%: la base de la zapatilla.

Embalaje 6%: la caja y el etiquetado de las zapatillas.

Amortización del molde 3%: En caso de haber utilizado nuevas herramientas, se podrá pagar a la fábrica por par en vez de pagar las nuevas herramientas de una sola vez.

Patronaje de calzado y diseño de hormas

una guía para principiantes sobre las técnicas fundamentales de la fabricación del calzado. 200 páginas con más de 500 fotos en color
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Escandallo

Una vez confirmado el diseño de las zapatillas, la fábrica tomará las fichas técnicas y detallará el coste individual de cada uno de los componentes. A esto se le conoce como escandallo, u hoja de cálculo de coste.

Esta hoja incluirá cada componente de la zapatilla, incluyendo la caja, el papel de relleno, el paquete de gel de sílice, las etiquetas, etc. Todo lo contenido en la caja de zapatos deberá incluirse.

Cada artículo se enumera con su coste por unidad y lo necesario para fabricar cada pieza. También se agrega el porcentaje de desperdicio. El porcentaje de desperdicio o pérdida en el corte, es la cantidad de material sobrante una vez que todas las partes son cortadas.
Sí, también hay que pagar por las partes que se desechan. Por ejemplo, para el tejido de malla, el desperdicio es muy pequeño, menos del 5%. En el caso del cuero utilizado para un zapato de una marcapremium o de lujo, la fábrica no puede utilizar ninguna parte de piel que contenga cortes o las cicatrices del animal. En este caso, el desperdicio puede ser de hasta el 20%.

Después de incluir el porcentaje de uso y de desperdicio, se verá el coste total por pieza.

Una vez detallada cada pieza, los técnicos de coste podrán verificar el precio del material para cada parte y medir el uso de viable para la fabricación. Este trabajo puede llevar mucho tiempo, pero si la tirada de producción es de 500.000 pares, cada centavo cuenta. Un técnico de coste hábil puede ahorrar miles de dólares, incluso más que su propio salario.

shoe Factory Costing Sheet

Escandallo de las zapatillas

Las piezas de las zapatillas se enumeran a la izquierda con una breve anotación del material utilizado.

En el lado derecho se escriben los cálculos del coste que hace la fábrica por cada par de zapatillas. En este caso, el primer componente es la puntera. Está hecho de serraje, a un precio de 1,25 dólares por pie cuadrado.

El zapato requiere aproximadamente 0,95 pies cuadrados para hacer el par. Al cortar la pieza de la puntera, el 10% se desecha, haciendo que el coste de la pieza de la puntera sea de 0,8177 dólares por par.

Esta hoja de coste es una herramienta fundamental para el desarrollador y el diseñador de calzado, especialmente si diseñan un modelo que deba cumplir con un precio previamente marcado.

descargar cuatro libros de zapatería

“Cómo se hacen los zapatos”

“Guía para el diseño de materiales de calzado“

“Cómo empezar tu propia empresa de calzado“

“Patronaje de calzado y diseño de hormas”

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How to Become a Shoe Designer: 10 Steps

One of the most often asked questions we get at Shoemakers Academy is “where do I start?” We meet so many aspiring shoe designers looking to learn, improve, and advance their skills in order to find gigs and careers in footwear design. You want to design shoes for a big brand like Nike, Adidas, Converse, Puma, or Vans. You have dreams of making it big. You are not sure where to start. This article is for YOU.  
You can do it!

You can draw shoes

I’m going to be totally honest with you, landing a shoe design job at a top brand is difficult, but if you work hard and don’t give up you can get into the business. Don’t be afraid to start your professional shoe design career with a small company or work as a freelance designer. I landed my first shoe design job as a freelancer after spending four months unemployed. While searching for a job I spent over 50 hours a week drawing shoes.

10 steps toward your goal to be a shoe designer:

Learn to draw shoes…

1. Learn to draw shoes and everything else:
If you want to be a professional shoe designer, of course, you need to learn how to draw shoes. This will be your language, you need to know it well. Your shoe drawings are how you communicate your ideas. You have to be good, and your drawings need to show your passion and creativity to others. In a design meeting, the drawing that captures the imagination but also shows real possibilities will be the design that makes it all the way to production!

You need to master concept sketching and some rendering skills. Do you think hand drawings are old-fashioned? Think again. Check out the Render Demo series of books and videos. Pro tip: Make sure to spend time drawing outsole bottoms and midsoles. A designer that can draw outsoles will always be in demand. Work hard to draw shoes that are fresh, creative, and break the rules of shoemaking, however, you also must show that you know and understand the rules of shoemaking.

2. Go to school:
There are more and more school programs for shoe design and fashion design. Is a 4-year design school a must for shoe designers? Maybe not, but the skills and experience gained from a 4-year college or design school will really give you an edge. There are many great programs for Industrial Design or ID. Industrial Design is what you are looking for, NOT engineering. ID programs include classes on materials, drawing, human factors, etc…  In design school, you will work with many creative people and you will definitely be challenged. Design school will help you to become a shoe designer. 
We have new courses for all levels for shoemakers and designers. See Courses

 

 

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Find a footwear mentor…

3. You will need a shoemaking mentor:
I have been very lucky in my shoemaking career. Along the way, I have met and worked with many great people. If you are not afraid to ask questions, and patient enough to listen, you will learn a ton from mentors and coworkers. I guarantee that while working in the shoe trade you will meet people from all around the world with many different experiences. I count a Canadian, an Englishman, and many Korean and Chinese men and women as my great friends and mentors in the shoe trade.

4. Learn computer drawing software: Start with Adobe Illustrator
There are many drawing programs you can use. Adobe Illustrator is easy to learn and is a great tool for refining and detailing your designs. While Illustrator is not a 3D CAD program, it’s still critical for you to master. If you are an engineer, use 3D modeling software. As a designer, you should start with Adobe Illustrator for drawing shoes. 

5. Build a great shoe design portfolio to get a foot in the door:
There are many ways to get noticed and get started but a great shoe design portfolio is your launching point. In this day and age, an online portfolio is a must. With an online portfolio, you can show hundreds of drawings. Let people see what you can do! Other tools? Surfing LinkedIn.com can get you some contacts. Reach out to footwear professions online, ask for a portfolio review. There may not be an open job, but feedback on your shoe designs can help!

PRO TIP:
Check out Nike’s online career website at jobs.nike.com. Nike and Converse combined currently have more than 1700 open positions. More than 200 of them contain the word “Footwear.” They also offer paid summer internships around the world in many fields of study.

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Study

6. Study the classic sneakers:
Study the classics. Not the masterworks of Italian painters but classic shoes. Learn the modern history of shoes. There are many good books out there. Get to know the classic silhouettes from the big brands. Don’t be afraid to stand on the shoulders of the shoe giants! Study fashion shoes, sports shoes, and brown shoes. All of these types have unique shoemaking lessons!

7. Fill your mind with great designs:
To be a great shoe designer you need to look well beyond shoes. There is a multitude of great industrial designs out there. Fill your mind with images – Ferrari, Prada, Frank Gehry, Philippe Starck, Apple, Porsche, etc. There are many websites where you can see brilliant modern designs for products aside from shoes. Fill up your brain, and let your eyes drink up this design stew.

8. Books   Books   Books:
I have collected dozens of design, design history, manufacturing, architecture, branding, and packaging design books. Surround yourself. If I have a design problem I can’t solve, I just dive in and start flipping pages. The answer is always inside, you just need a new way to let it out. There are many good shoe design books for beginners.

9. Cut up old shoes:
You need to see how shoes are put together. Learn the hows and whys of shoe assembly. Brands like Nike and Adidas have masterminds of shoemaking at work, you can learn a lot by looking inside their shoes. You can see “inside” a variety of shoes that we have cut up and analyzed (including Nike and Vans) in our book, the Shoe Material Design Guide. A great drawing of a shoe that cannot be manufactured will never make it off the page. A stunning new shoe design that challenges your development team can be a winner. Invest in this book, it’s highly recommended.

Take chances

10. Fortune favors the bold: 
Take chances! Your shoe designs should pursue perfection no matter what kind of shoe it is. Do something new and different. Work hard to understand shoe design challenges, then attack from a new direction. Find a new material for your shoe design, use an old material in a new way. Visit the shoe factory and see what they can do, see what they can’t do. Don’t take no for an answer!

You can be a shoe designer. It takes a passion for product design and imagination to see something that can be. For me, this is the best part of being a shoe designer, seeing the future in my mind and working to create it.

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How to Inspect a Shoe : Vans Old Skool

Quality inspection of authentic Vans Old Skool

Vans Old Skool Inspection


Quality inspection of authentic Vans Old Skool

Today we are going to test our shoe inspection skills with a pair of classic Vans Old Skool vulcanized shoes. Here at the SneakerFactory.net we really like Vans! They offer great shoes and we know the guys that make them. However, shoes are made by people and people can make mistakes. So let us get started with our Vans Old Skool inspection.

We mail-ordered these shoes directly from Vans to ensure they are authentic Old Skool sneakers and not fake Vans. Knowing how to run a shoe quality inspection is a critical skill for shoe designers, developers, and product line managers. When a new shoe arrives it is critical to inspect the materials, assembly technique, and workmanship. You must know the correct footwear inspection procedure. As a buyer of shoes for personal use, it’s nice to run your own inspection before you buy it!

How to check quality Vans in shop?

Vans shoes are popular and comfortable for hanging out it, but are Vans quality shoes? When you shop for a new pair of Vans it’s nice to know if you are getting grade “A” shoes. You don’t need any special tools or much time.  In just a few seconds you can quality check a new pair of Vans sneakers in a store without damaging the shoe or hassling the store employees. Vans generally make high-quality shoes but if you see a problem pick a different pair.  Here is how to grade and inspect the Vans old skool like a professional!


Shoe inspection quality “A”, “B”, “C” – Grades

A grade shoes:
Shoes without any functional defects or cosmetic defects that will impair the marketability of the shoe are A grade. These are high-quality shoes, they look good and fit correctly. An A grade must follow the production specifications and match the approved confirmation sample.

B grade shoes:
Shoes without any major functional defects and which will not cause injury to the person wearing the shoes are B grade. B grade shoes may have cosmetic defects, production mistakes, or workmanship issues that cannot be properly repaired. These b grade shoes will be discounted and/or diverted to markets more tolerant of cosmetic defects.

C grade shoes:
C grade shoes have major functional defects that could cause injury to the wearer or major cosmetic defects that cannot be repaired. Shoes are also considered C-grade if they have poor workmanship or materials defects that could shorten the normal life expectancy of the shoe, or damage the companies reputation. These shoes should be destroyed.


Shoe quality checklist

The main points Vans Old Skool Inspection are as follows:
1. Is this the correct shoe, a matched pair?
2. Is the shoe clean?
3. Is the workmanship of high quality?
4. Is the shoe damaged in any way?

How to check the quality of a Vans sneaker!

Remove the Vans shoes from the packing box.
Do you have a left and right?
Are the shoes the same size and color?
Check the shoe tongue label information?
I know this sounds crazy but in the factory, it’s not hard to put a right size 7 and a left size 7.5 into the same box.

Holding the shoe, place the pair of shoes bottom to bottom.
Check them for symmetry. Does the pair really match in length? The size marks match but are they the same length?

Vans Old Skool Inspection
key issue : Symmetry

Now, holding the Vans from the bottom, roll the uppers together side by side. You are now checking the alignment of the shoe parts. Starting from the front, roll the shoes to align the parts, toe caps, vamps, overlays, eye stays, and eyelets. While you have the uppers side by side compare the finish and colors of each part.


Next, hold the Ols skool up looking at the heels. Make sure the shoes sit on the outsole straight. A shoe inspector checks to confirm the upper is not rotated off-center. Now, rolling the heels together, check that the back height and collar lines match.


Outsole quality is okay for authentic vans

At this point, study the Vans classic waffle bottoms. Do they match? Are the color blocks in the same location? Look over the foxing tape sidewall for wrinkles. Check the seam joining the foxing tape together. Look out for any extra glue on the upper. 2mm is the limit for “over gluing.” Also look for over buffing of the upper that can damage the leather.


Vans Footwear Inspection : Look inside!

To complete our Vans Old Skool Inspection check each shoe inside and out. Now that we looked over the outside it’s time to dive inside because a great looking shoe with defects inside is not salable. Look inside the shoe opening, Is the lining clean and free of wrinkles? For Vans Skate shoes, make sure the footbed is straight, level, and fitting correctly. If the footbed is too small it may slide around, too big and the footbed may wrinkle or curl.

Vans Old sckool quality inside top collar is good! Eyestay lining

Look inside the Old Skool opening, Is the lining clean and without wrinkles?

 

Vans Old sckool quality inside top collar is good!

Run your hand around the collar, feel for any lump, bumps or glue. For leather shoes, be on the lookout for any lasting nails or staples.


Final Words on Vans Old Skool Inspection

When inspecting, it’s critical to decide if the problems you see are a “one-off” mistake or a systematic problem that will affect every shoe? It’s very important to understand that Inside the factory the same worker completes one operation. If the vamp stitcher is having a bad day you may see lots of crooked stitching on a vamp.

Vans Old Skool quality - Some rough Suede

Some hairy suede and rough cutting, Not great but this is still and A-Grade Vans Old Skool.

 

Vans Old Skool quality - Heel bump

Yes, This looks horrible But this is a Vans trademark feature. The foxing tape overlap with heel bump is correct!

 

The pressing tool head may have been a little dirty, or not well padded. This is a typical flaw for any suede shoe, not just Vans sneakers. This flaw could also be from rubbing inside the shoebox during shipping.

 

The trimmed edge of the rubber is difficult to make 100% clean. This is the charm of vulcanized construction. Again a typical “flaw” or “feature” of this construction technique of an authentic Vans Old Skool sneaker.

Are Vans good shoes?

Yes! Vans shoes are well made and Vans uses high-quality materials. Vans is one division of the huge 14 billion dollar VF corporation. Van is just one of the many footwear brands controlled by VF. These brands include North Face, Timberland, Smartwool, Icebreaker, Altra, Vans Napapijri, Kipling, Eastpak, JanSport, Reef, Eagle Creek, Dickies, Red Kap, Bulwark, Timberland, Kodiak, Horace Small.

The point here is that Vans has all the people, expertise and capital to make great shoes.

See how Vans shoes are made

How Vans are Made

How Vans Shoes are Made:
Vulcanized Construction Do you want to know how Vans shoes are made? The Vans classic slip on and skate shoes are made by the vulcanized shoemaking process. The brothers, Paul Van Doren and James Van Doren, started The Van Doren Rubber Company in 1966. 
Check it Out.

Are these Vans Real?

Learn how to authenticate shoes. We give the Vans Old Skool a complete shake down. Piece by piece we will study every part. Don’t get burned! Learn more On Sale $199
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How to Spot Fake Air Jordans

Fake Nike How To Spot Fake Nike Shoes: 10 Ways To Tell Real Nikes, How to Spot Fake Nikes, how to spot fake Jordan's, sneaker legit check

Legit Check Air Jordans
Counterfeit vs. Real 

You can find fake Nike shoes in stores all around the world. A counterfeiting ring smuggled thousands of counterfeit Nike Air Jordan sneakers into New York and New Jersey! Five people are each expected to receive 20 years in prison for trafficking copy Air Jordans.

How can you tell if Jordans are fake?

Today we have two pairs of the Air Jordan 1 and we will have a good look at the small details that tell the big story of counterfeit Nikes. We will study the real Air Jordan shoe purchased directly from Nike and the counterfeit shoe imported from South China. You will learn how to tell if a Nike shoe is real or fake. The secret to making a real sneaker legit check is…quality shoemaking.

The price is right?

When shopping for real Nike shoes you should expect to pay real Nike prices. If you find a rare Air Jordan or a unique color at a price that is too good to be true… then it IS too good to be true. Low prices and beat up boxes are your first clue that you have a fake, counterfeit, or illegally smuggled-in B-grade Nike shoe.

Make any mail-order or E-Bay purchases with trusted retailers. Remember, slightly used does not mean the shoes were real Nikes to start with.

Look for the alignment guides, the red shoe is the fake Nike.

Studying the real Air Jordan and the fake Air Jordan side-by-side, you can see the factory making copies did a nice job on the logo. The artwork on the fake shoe is correct, but the real Jordan 1 logo is still embossed a little deeper into the leather. In this case, it’s hard to tell the difference until you look at the pattern of the cut parts. The real Nike does not have any stitching guides to help the stitchers locate the panels during assembly. The red logo panel of the fake Nike is loaded with these little assembly guides. These assembly guides are not a sign of poor shoemaking and are very common, just not on the real Air Jordan.

Fake Nike Back Tab
Two stitch lines on the grey Nike, that’s the real deal!

The Jordan 1 heel strap stitching:

The Air Jordan 1 has a tiny heel tab that covers the back seams of the quarter panel and the Swoosh. You can see the back tab on the real (grey) Nike has two stitch lines as the quarter top lines cross over. Also, the black thread contrasts with the grey leather. On the fake Jordan 1, a single stitch line crosses the tab and they used black thread on black leather. The stitching on the fake matches the leather instead of contrasting it with the leather. Again this detail is not an indication of low-quality shoemaking, it is just not how the original was made.

You can also see the centering guides on the red leather parts of the fake Jordan 1. The original Jordan does not show any assembly guides.

Sole on Fake NIke shoe
Look at the “K”, if it is not touching the swoosh, it’s not real.

If you look closely at the Nike logo on the outsole you can see the fake artwork is wrong. The width of the letters is too narrow. Another obvious mistake is that the “K” of the fake Nike logo is not touching the tail of the Swoosh. Additionally, when you look closely at the tread patterns you can see the fake (red) tread has glossy spaces between the tread features where the grey does not.

Counterfeit nike shoes
Yes, two trademark logos are correct!

Next, get a good look at the woven label attached to the tongue top. The fake Jordan is missing the registered trademark circle “R”.  I know it’s strange, but Nike likes to have the circle “R” twice on the woven label. On the backside of the woven logo label (below), you will see the trademark information in English and French. The fake has the wrong lettering style and the tag is stitched on crooked. Crooked parts are a sure sign of poor shoemaking.

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The Jumpman size tag

Counterfeit nike shoe

 

The black tag is the real Nike woven label.

Inside the shoe, you will see the size label with the Jordan Jumpman logo (above). The fake shoe has the tag welded to the back of the tongue. On the real Jordan 1, the tag is sewn down on the inside.

Counterfeit nike shoes

 

The cut lace keeper on the left is legit.

The Jordan 1 tongue lace keeper:

The lace keeper is a small point but a dead giveaway when looking for fakes. The real Nike shoe has simple cuts in the tongue fabric to act as the lace keeper. This construction looks pretty low rent for a $120 basketball shoe, but this is how the original was made. The counterfeit Nike has a small piece of fabric added as the lace keeper.

See inside More Nike Shoes

We have made a proper sneaker legit check on a pair of Vans Old Skool sneakers. Check it out here.

Legit Check Vans Old SKool

See a Real vs. Fake Air Max 90

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Nike Supreme Air Force 1 Mid ​: Real vs. Fake

How To Tell If Your Nike Air Force 1 Mid x Supreme NBA is Real Or Fake

How To Tell If Your Nike Air Force 1 Supreme NBA is a Fake, The official Sneaker Factory legit check.

 

 

Nike Air Force 1: Real or Fake?

How to Spot Fake Nike Air Force 1’s

Today we have two new pairs of the Nike Air Force 1 Mid Supreme NBA White. One pair is a real Nike 100% authentic purchased from StockX. The other pair of Supreme NBA White was recently purchased in China. The real Nike Air Force 1 Mid from StockX set us back US$343.95. The fake Nike Air Force 1 Mid Supreme NBA cost RMB $300, or about US$45. Now it’s time to see which Nike is counterfeit and which one is real.

Real vs. Fake : What to look at first?

Can I buy real shoes at fake prices? 
Simply put, NO.  If the price seems too good to be true- the shoes are fake.

What if the footwear packaging is missing?
If the sneakers do NOT have the packaging included…watch out!

What about shoe production quality? 
Real Nike shoes can have some quality issues. Look closely for small flaws.
A real Nike may have some flaws but more than one or two issues is a danger sign for fake shoes.

StockX to the rescue

The StockX sneaker marketplace saves you the worry and trouble of authenticating shoes. When you purchase shoes from StockX you receive a guarantee that their staff has carefully checked them over to confirm the shoes are real. The Stockx team are real pros, They know how to make a sneaker legit check. When your shoes arrive they will have a StockX badge and sales slip. Hang on to these! When you are ready to sell, these will be very valuable. Visit their online shop: https://stockx.com

How to spot a fake Supreme Sneaker?

We have two pairs of the Nike Air Force 1 Mid x Supreme NBA in white. Before we cut them open we are going to make a few quick observations.

 

 

How to Tell Real Shoes Like Airforce Ones From Fakes. Can you see the fake Nike Supreme?

Color Matching

Nike Supreme Air Force 1 Mid

How to Spot Fake Nike Air Force One Sneakers? Look at the colors! Right off the top, we see the fake Nike Air Force 1 Mid’s have a major problem with color matching. Check out the collar lining. The real Nike collar lining is white with a smooth, turned out seam. The fake Supreme NBA is yellowish (off white) with a lumpy seam.

Fake shoes are usually made with local market materials, meaning quality and color matching may be poor. Authentic Nike shoes will only be made with high-quality materials and the material color matching will be perfect.

 

 

Have a look at the heel view of the top collar. The real shoe has a smooth, round curve. The fake Nike is a completely different shape.

 

Counterfeit Nike Logos and Labels

Logo and labels are often a weak point in counterfeit Nike sneakers. When you make a Nike sneaker legit check you must study the logos carefully. Our pair of knock-off Nike Supremes has all the common faults. The Chicago Bulls logo on the vamp has some problems. The nostril holes on the fake are mis-shapen. Also, on the fake shoe, you can see an air vent hole has been filled in with ink.

The Supreme embroidery logo on the top strap of the fake sneaker actually looks okay, but the edge stitching around the strap is a bit rough. The Nike swoosh logo on the strap ends have very different stitching patterns. The fake has perimeter stitching, while the authentic Nike has solid cross stitching. Note the rough stitching on the strap perimeter.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.The tongue logo label on the fake is close, but not perfect. The bottom leg of the Nike ”E” is buried in the tail of the swoosh. The ”Supreme” logo is a little thin when compared to the real logo.

Look closely at the Boston Celtics logo on the lateral side mudguard. The ink color on the leprechaun’s vest is not correct and on the fake Nike, you don’t see any clovers. Now take a closer look at the basketball. The printing design on the ball is incomplete. Look above the basketball, you can see the stitching on the eyestay is rough and does not follow the pattern edge.

Construction Quality

Notice the centering mark on the tip of the toe cap. The real Nike shoe does not have the centering mark. When comparing the strap ends you will see that they are different. The fake Supreme Air Force 1 has a mismatched end cap, you can see the plastic is not fitting correctly. The real strap end has smooth, even stitching, while the fake has rough stitching.  You can see rough stitching all over the fake shoe.

The Fake Nike has thicker leather.

Fake vs real Sneakers Leather Quality 

Both the real shoes and fake shoes are made with plastic coated “Action” leather. The fake shoe actually has thicker leather. You can see the blue chrome tanned leather edge on both shoes. The edge of the fake’s leather is much darker.    

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Nike Air Force 1 outsole tooling

The Nike Air Force 1 outsole is a classic design but the tooling is modern. Nike manufactures shoes in China and Vietnam. Rather than move outsoles and tooling from country to country, Nike will own several sets of tooling. The Nike Air Force 1 outsole has a distinctive star pattern. What I find interesting is the fake outsole unit has a cleaner, more organized, texture pattern. If you zoom in on the fake you can see a cleaner mold parting line and a slightly sandblasted texture. The real Nike sole unit lacks the sandblasted texture and has a uniquely chaotic star pattern. The heel logo on the counterfeit Nike is close to the original but has some problems. The fake “Air” logo is further from the parting line. The design line has a wider gap between the “R” and the end. You can also see the “I” on the fake Nike is a bit narrow compared to the real logo.

Fake Nike Footbeds

The two footbeds are interesting to compare side by side. The real Nike footbed has a size sticker. You can also see a portion of the Supreme logo’s red box which is in stark contrast with the footbed fabric. 
The footbed of the fake Nike is actually thicker, and when comparing the cut edges, the copy footbed has a cleaner, trimmed edge. Lastly, the bottom design. The last notation and size mark are clearly different. On the underside of the footbeds you can see the pattern made by the gluing machine. The real and fake footbeds have different stripe or gluing patterns. The Glue pattern is great fake “tell”.  

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In-depth study of footwear inspection techniques.
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How do I rate this fake Nike?

Overall, this shoe is an okay fake. Not a great fake and not the worst we have seen. The material quality is okay, the outsole assembly is pretty good, and the assembly stitching quality is poor. The fake Nike shoes have visible over-gluing and paint touch-ups. The embroidery logos and woven labels are of high quality but the screen printed logo coloring and artwork are substandard.

Does this fake have a “tell”?

After a few minutes of study, we did find a tell. This is a tiny detail but if you are looking closely it’s a dead give away. Look carefully at the cut lace keeper on the PU tongue face. On the real Nike Supreme Air Force 1 you can see the lace keeper is a single layer of PU with white backing.  Look carefully at the fake Nike, in this case, you can see a layer of blue-tinted PU foam glued to the back of the lace keeper!    

Read More: How to Spot Fake Air Jordans

Read More: Nike Air Max 90: Counterfeit vs. Real

Are these Vans Real?

Learn how to authenticate shoes. We give the Vans Old Skool a complete shake down. Piece by piece we will study every part. Don’t get burned! Learn more On Sale $199
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Nike Air Max 90: Counterfeit vs. Real

counterfeit nikes for sale

 

 
counterfeit nikes for sale

How can you tell if your Nike Air Max 90 shoes are real or fake? We are going to study two pairs of the classic style Air Max 90. One pair is real and made by Nike, the other is a Nike Air Max 90 counterfeit: 100% fake. How can you spot the fake Air Max? What are some of the differences in the real shoe vs. the fake shoe?

Let’s check out a Nike Air Max 90 Counterfeit

 

#1. Check out the shoe bottom.
The outsole on the red pair of Air Max ’90s is made of rubber while the blue pair’s outsole is made of PU foam that has been painted! I also noticed the blue sneaker weighs much less than the red Nike sneaker. Look closely, the blue shoe is even missing the “Nike” logo. The blue must be the Nike Air Max 90 counterfeit!
   
That was just too easy!
Fakes are made by many fraudulent companies, some are better imitators than others. Let’s look at a few other construction details that will help you tell the difference between the original Nike and the counterfeit Air Max 90.

 

#2. Examine the tongue logo.
Our real shoe has the “Nike+Swoosh” label sewn down on all four sides. The fake is turned and stitched into the tongue seam. While this is a nicer way to attach the tongue logo, it’s off from the original Nike construction. Take another look at the artwork. On the real patch, the tail of the swoosh overlaps the “E” of Nike and the head of the swoosh almost touches the “N”. Notice the fake label has the “Air” logo twice.

Fake Nike shoes will have the circle “R” mark on them so that is no evidence the shoe is real or fake. There is nothing to stop the fake shoe factory from adding the “™” logo also.

#3. Check out the heel logo.
On our fake Air Max 90, the stitching groove interferes with the “A” and the “R” of the Nike Air logo. Also, the counterfeit shoe “Air” logo is missing the molded ribs below the letters. Additionally, the top shape of the OG Nike patch has a significant dip in the middle.

 

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#4. Let’s examine the side “AIR MAX” logo.
Our counterfeit Nike has a two-tone logo, while the real deal Nike has a single color. When you feel the logo, the OG Nike Air Max logo is made of stiff plastic, due to its location on the shoe being just above the outsole. The fake logo is a softer material that was distorted during the shoe assembly process. The original logo is made by plastic injection in comparison to the soft PVC logo on the fake shoe.

 

#5. Check out the paint around the airbag in the heel. While the Air Max original paintwork isn’t perfect, the fake Nike paintwork is a mess with paint outside the lines.

#6. Look inside at the footbed. The original Nike shoe has a 3D compression molded EVA footbed with the outsole design pattern and printed logo. The counterfeit Air Max 90 has a super cheap die-cut foam sheet.

 

Let’s look inside a Nike Air Max 90 Counterfeit

Some of you may be saddened by this next step, this is when we get out the knives and take a look inside the real Nike vs. the counterfeit Nike Air Max 90. This is a good time to look at the Bar code and SKU numbers. Every pair of real Nike shoes has an SKU (SKU (pronounced “skew”), short for Stock Keeping Number) that is identical to the SKU number on their box. If the numbers are missing or do not match, you may have a fake shoe. Check the tongue label. Often, the counterfeiting shoe factory will put outdated sizing labels on the inside of the shoe.

#7. Let’s feel the tongue of the shoe. Inside the OG Nike, you find an extra layer of foam that’s missing from the fake shoe.

#8. Let’s look at the upper reinforcements. The authentic Nike has grey non-woven “super tuff” fabric backing the top eyelet holes. The fake Nike does not have any reinforcement.

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#9. Let’s compare the midsole construction of the two shoes.

“Nike” PU foam Midsole (fake)

The real Nike midsole is made of supple, solid, but flexible PU foam. The fake Nike is cored out to save material and allow the cheap, stiff PU to bend. Look at the Strobel bottoms. The official Nike Strobel sock is well bonded to the midsole while the fake is barely glued at all!

#10. While we are looking at the midsole, let’s examine the airbag. The OG Nike shoe has a thin film blow molded airbag with 3 cells. The fake Nike has a thicker walled, stiffer airbag. Notice the different colors of the airbag materials. Nike uses a special formula to help hold the air in, which creates a yellow tint. The fake is made of clear PVC plastic.

#11. Now, peel back the lining to reveal a few more differences between the real and fake shoe. While both shoes use a similar plastic infused paperboard for the heel counter, you can see the fake one does not fit well and the edges have not been skived down. Look at the midsole heel of the fake – what a mess!

#12. Look at the toe tip area inside the shoe.

The fake shoe was not carefully made and the toe lasting operation has left a junk show inside. Look at the spacing of the Strobel stitches that hold the upper to the bottom. The original Nike shoe has even, closely spaced stitches, while the copy has loose, uneven, and widely spaced stitches.

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Do your research

In this case, our Nike Air Max 90 counterfeit is really a rotten shoe, you can see that not only are the design details of the fake incorrect, the internal construction is really terrible. So, while the fake shoe may look pretty good on the outside, the inside is a horror show of low-quality shoemaking.

When shopping for shoes, especially classic Nike sneakers, do your research. If the price looks too good to be true, or the store looks suspect, then you may be looking at counterfeit shoes.

Nike Air Jordan Counterfeit vs. Real

Real of fake Air Jordan

Next, we have two pairs of the Air Jordan 1 and are going to spend time dissecting and researching what is behind the real Nike model, to contrast with a fake shoe imported from Southern China. This fake is of much higher quality than the Air Max 90 we found here, and can be used to teach about many more aspects of well designed Nike shoes that can be looked for to spot the difference between real and fake shoes.

 

 

Read More: How to Spot a Fake Air Jordan

Read More: Nike Supreme Air Force 1 Mid: Real vs. Fake

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